Brand ‘Feel’ > Brand ‘Look’: The Psychology of Invisible Marketing
The Emotional Edge of Modern Branding Every brand today looks good. Logos are refined, colours are balanced, and social media feeds are carefully curated. But in a world where design tools are accessible to everyone, visual beauty alone doesn’t make a brand stand out. The real difference lies in how a brand makes people feel. […]
The Attention War: Why Brands Are Competing With Boredom, Not Competitors
The internet doesn’t sleep. Every second, hundreds of posts, ads, and reels compete for your focus. You scroll through them — not because you care, but because your brain is on autopilot. And that’s exactly where brands are losing. The challenge isn’t just about standing out in a crowded market — it’s about surviving the constant wave of distraction. The biggest enemy […]
Srinivasulu
I’m a storyteller at heart, weaving words that connect emotion with imagination. From writing Telugu books to crafting campaigns, creativity has always been my compass. For me, content isn’t just communication – it’s an art that breathes life into ideas and language. I believe every story deserves to be told beautifully with authenticity, warmth and a touch of heart.
The Storyselling Playbook: Turning Ideas into Impactful Campaigns
In today’s crowded marketplace, where consumers are bombarded with countless messages every minute, the brands that capture attention do more than just advertise—they tell stories. These stories are authentic, relatable, and deeply human. They invite audiences on a journey that transcends the product itself. This is the power of storyselling, the art of transforming ideas […]
Rishitha
A passionate marketer and recent BBA graduate in Digital Technologies, Rishitha loves exploring the intersection of branding, storytelling, and human connection. Her enthusiasm for marketing comes from a deep desire to create campaigns that inspire and make an impact.
Campaigns That Broke the Internet: Lessons from India’s Most Talked-About Marketing Stunts
Some ads are “seen.” A rare few are felt. They become conversations, memes, WhatsApp forwards, and nostalgia triggers. They linger in timelines, group chats, and office banter. In a noisy internet, these campaigns didn’t just chase attention… they owned it. In India’s vibrant and chaotic digital landscape, where every scroll is a battle for eyeballs, […]
Varun
Design is where creativity meets purpose! With 1.5+ years of experience in UI/UX and Visual Design, I bring ideas to life through thoughtful layouts, color and user-focused storytelling. I’m passionate about crafting designs that speak and inspire.
From Team to Trendsetters: How Employee Stories Can Humanize a Brand
In a world where audiences scroll faster than ever, what truly makes them pause isn’t another paid campaign — it’s people. The stories they tell. The authenticity they bring. The moments that feel real. That’s where employee advocacy in marketing is changing the game. It’s not about forcing employees to share posts; it’s about turning […]
Micro-Moments That Matter: How Small Social Trends Create Big Brand Impact
In today’s fast-moving digital world, grabbing attention is no longer about massive campaigns or big budgets. Instead, the brands that thrive are those that appear at exactly the right moment—in the critical micro-moment. These are the split seconds when consumers instinctively act: scrolling feeds, searching for information, or making purchase decisions. Capturing these fleeting moments […]
How to Make Your Brand Shine This Festive Season in India: Creative Marketing Strategies That Work
The festive season in India is a magical time. Picture the streets during Diwali — glowing diyas lining every doorstep, families exchanging sweets, children playing with sparklers, and the aroma of festive treats filling the air. Across cities and villages alike, homes are adorned with lights and markets bustle with shoppers hunting for the perfect […]
